Designer: Soliman Algendy
please feel free to send me a message at:
contact@solimanalgendy.com
Roz w Gazr project on BEHANCE


Roz w Gazr
Restaurant logo & identity

EN
Roz w Gazr is a restaurant in Saudi Arabia that serves Bukhari, a popular meal in KSA consisting of rice and chicken. the choice of the name at the beginning was “Zabib w Gazr ” (carrots and raisins) as they are two primary components of Bukhari and it is a good name to design the restaurant logo with it.

However, we settled in the end on “Roz w Gazr” because of the impact of the sentence on hearing and ease of memorization, especially for non-Arabic-speaking expatriates.

For the logo, I discussed with the client that we should design

the logo to be a wordmark to identify it and be memorable, so it was shaped in

the  classic style of Arabic Script (Riq’a- رقعة), which is one of the traditional Arabic fonts,
As for the colors, they are inspired by the colors in the meal itself and the additional items as well.