Roz w Gazr is a restaurant in Saudi Arabia that serves Bukhari, a popular meal in KSA consisting of rice and chicken. the choice of the name at the beginning was “Zabib w Gazr ” (carrots and raisins) as they are two primary components of Bukhari and it is a good name to design the restaurant logo with it.
However, we settled in the end on “Roz w Gazr” because of the impact of the sentence on hearing and ease of memorization, especially for non-Arabic-speaking expatriates.
For the logo, I discussed with the client that we should design
the logo to be a wordmark to identify it and be memorable, so it was shaped in
the classic style of Arabic Script (Riq’a- رقعة), which is one of the traditional Arabic fonts,
As for the colors, they are inspired by the colors in the meal itself and the additional items as well.