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Ghazal Brand identity

Ghazal is is a high fashion brand based in Egypt, the brand focuses on women’s high fashion and ready-to-wear clothes, luxury goods, and accessories. Ghazal is all about great quality, minimalism, elegance, and femininity.


The concept
The typographic logo was shaped in the classic style of Arabic Script (Riq’a- رقعة) creating the first letter to look like a moon and two stars.


Visual identity
My aim was to capture the brand’s essence in a simple, elegant yet instantly recognizable way, and also to show the elegance of the products through the design.