logo & brand identity
Ghazal is is a high fashion brand based in Egypt, the brand focuses on women’s high fashion and ready-to-wear clothes, luxury goods, and accessories. Ghazal is all about great quality, minimalism, elegance, and femininity.
The typographic logo was shaped in the classic style of Arabic Script (Riq’a- رقعة) creating the first letter to look like a moon and two stars.
Visual identity (Brand identity)
My aim was to capture the brand’s essence in a simple, elegant yet instantly recognizable way, and also to show the elegance of the products through the design.